DAAP : SAIDAAP : SAID
Independant Work
DAAP/SAID Logo Design
Autumn 2014
This was a graphic design effort that called for the representation of an entity within an entity, a coalescing between two independents into a singular composition. At the University of Cincinnati, the School of Architecture and Interior Design (SAID) is an entity within the larger Department of Architecture, Art, & Planning (DAAP). The physical realm of the DAAP building houses all of the design disciplines (art, architecture, planning, graphics, interior design, sculpture, industrial, & etc.) under one singular roof. In this sense, each specialization stands alone, but is impossible to remove from the greater whole. Through careful alignments and registration, the two logos literally merge and become lost within one another creating a visual stimuli that simultaneously separates and merges.
